Wednesday, November 18, 2009
Alchemy a fragrance for men
This project was a delve into the realm of package design. The outcome is a unique box designed to hold a men's fragrance targeted towards 18- 35 year old "Hype Beast" or young males who like to shop at streetwear boutiques and follow brands and trends of the limited variety. I think the illuminati innuendo and money = power reference appeal to this particular market.
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